Sometimes creating a cool event provides an opportunity to film something compelling that will entertain an online audience. Other times, an event can be used to launch a digital campaign. One thing they both do is give online communities something to share and talk about. Wouldn’t it be great if they were talking about your brand?
The difference between advertising and branded content is like the difference between interrupting what people are interested in, and actually being what people are interested in. We’re talking about creating content that people are interested in enough to seek out, and interested in enough to share with their network.
It doesn’t mean that the videos and events we produce don’t identify your brand. It means that your brand is featured in content that your target demographic already has an appetite for.
Something we always keep in mind is that YouTube was built on user-generated content. Online audiences demand compelling and authentic entertainment, or they will click away. However, a big win for advertisers venturing into social media (when it’s executed well) is that viewers are primed to perceive online content as more believable than traditional forms of media. Through our unique specialization in reality-based video, we excel at creatively capturing a story while communicating your brand message.
We are a small production company focused on digital, allowing us to keep costs competitive, and our time-to-market fast. We can execute all genres of video geared for online consumption, including:
Online video represents an amazing opportunity for free viral content distribution through social media platforms. All you need to do is make content good enough to share, and carry out the necessary initial mobilization to reach your target demographic.
We provide the following mobilization services:
We offer editorial media tracking for all our online campaigns. Additionally, YouTube provides detailed video metrics, which are an effective and quantitative tool for measuring exposure. We are happy to show you where to find this information, or to assemble a summary for you.
Here’s some of the data readily accessible on YouTube:
We’re great at conceptualizing events that maximize online exposure and generate editorial media coverage.
We execute events by leveraging our extensive network of vendors, venues, product sponsors, local personalities and media. We have experience doing media launches, speaking panels, gallery shows, anniversary parties and more. We provide turn-key event production services, and manage all details including venue logistics, staffing, audio-visual and rentals, as well as the promotional elements.
Our event marketing services include creating marketing materials, placing media buys, reaching out to bloggers and media, and pulling together a well rounded guest list.
We track and report success metrics including guest list analysis, media coverage and impressions delivered through editorial coverage.
