Fashion films are a flourishing new genre of short video made for the web. They are considered the moving picture equivalent to a still editorial fashion spread and aim to entertain fashion enthusiasts with their visual creativity, style and story. For designers and retailers they represent an opportunity to gain brand enthusiasts, generate media buzz and present a creative vision in a three-dimensional way. Their ability to communicate globally and interactively has led some to call them Fashion 2.0.
According to The New York Times, "smart brands" are getting on board. Who's doing them? Most high-fashion and luxury designers, as well as retailers like H&M, Holt Renfrew, and Victoria Beckham (follow the links to check out their videos).
We have a few films in our creative portfolio, and are emerging as one of the leading Canadian companies working in this genre. Our solid relationships and previous collaborations with professionals in the fashion and film industry, paired with our digital marketing experience, makes us the ideal partners to create and market your fashion film.
Unzipped featured on Fashion Television
Unzipped print editorial will be featured in Zink Magazine, Fall '10
