WOMEN x WOMEN at LG Fashion Week in Toronto is an annual fashion photography exhibit and social media initiative that highlights Canada's top female fashion photographers, and encourages more young women to get behind the lens.
As the founders of this initiative, we create, design and produce every aspect of WOMEN x WOMEN, including a red carpet party, a PR campaign, a microsite, as well as of course - the online videos, which serve to create major media and industry buzz and spread our message across Canada.
Our unique strategy is to use happenings, i.e. the photo shoots and LG Fashion Week event, as opportunities create interesting video content can that can be shared online. We recommend trying it! It’s worked really, really well.
Microsite | Facebook | YouTubeOver 100 media articles, 30 million + impressions via media.
Secured over 15 event sponsors
Best Fashion Week Party: FRONTROWmag
1,200 + Facebook fans
Site Feature on Fashion Television
Video Feature on The National Post
Article in FASHION Magazine
Article in Metro Toronto
Video Feature & interview on The Fashionist Blog
